Search Engine Optimization is a crucial element in building an online reputation. Toronto SEO consultant typically uses a variety of methods to help search engines and potential clients/customers find you online. That consultant can do wonders for you, but only if you have included their fee in your budget. If you find that your company isn’t ready to hire an SEO specialist, try these DIY SEO tactics to put yourself on the Internet map.
Prioritize Quality and Relevance
Years ago, quality didn’t make much difference in whether the search engines found content. All you had to do to get the attention of Google, Yahoo!, and others was to sprinkle the exact same keywords generously throughout your blog post or website content. Times have changed, though. Now Google puts the highest priorities on quality and relevance. That means you should, too.
High quality content informs and/or entertains. Fluff no longer works. You need to use content that gives the user something valuable that they didn’t have before. The content needs to be relevant, too. What is relevant content? It’s content that answers the questions users are searching to answer. The content should relate closely to your website and the products/services you offer, too.
Choose the Right Keywords and Use Them Efficiently
Keywords have less impact than they used to, but they still have a place in SEO. Choose keywords that potential buyers are looking for by using SEO tools like Google Suggest or WordTracker. Then, use those keywords efficiently.
Use your main keyword in the title, first paragraphs, and one of the headings. Google takes a hard stance against keyword stuffing, so be sure you don’t use the keyword too many times. Instead, use variations and synonyms of the keyword to create content that appeals to Google’s Latent Semantic Indexing system. LSI determines the keywords of the page using the concepts and terms to find the overall subject and meaning of the content.
It’s usually best to simply write the content as if you were telling someone something they needed or wanted to know. Let the words flow naturally as you write. Then, add keywords sparingly if you haven’t already added them naturally.
Use the Right Internal and External Links
Internal links are the hyperlinks that go back to other pages of your website. These internal links make your site more cohesive and easy to navigate. External links go to pages you use as reference or to give additional information. Be careful what sites you link to, though. It’s important to only use links to high-quality, authoritative sites.
Add Alt Tags, a Title Tag, and a Meta Description
Meta Tags may not be as influential as they once were, but they can still boost your SEO. Use Alt tags with images. These alt tags should have some keywords, but don’t overdo it; that’s keyword stuffing, too. Alt tags also enhance accessibility, because they give users who can’t see the images information on what the image contains.
If you use WordPress or a content management system for your company website, you’ll see a line where you can add the title tag. This title tag may or may not be the same as the page title. It’s usually more compact, with only about 60 characters. Put the most important keywords at the beginning of the title tag.
Meta descriptions are no longer used for direct SEO. However, they do influence the amount of traffic you get. After all, they are shown on the results page under the title tag. Users read them to decide if your link is worth clicking on.
Local SEO brings people in your area to your site, so it can make a dramatic difference for your local company. Brick and mortar stores should take advantage of Google My Business, Foursquare, and Bing Places for Business, and other listing services that improve your local SEO with reviews, store locations, and other information that’s valuable to the target audience.
Encourage Social Engagement
Social is where the action is these days. Gaining a large social presence can bring more buyers to you and give you opportunities to better define your brand. How to you go big on social? Here are a few tips:
- Have social media profiles on the sites that best serve your target demographic.
- Post blogs and other content to your page.
- Have share buttons for Facebook, Twitter, and other social sites on the pages of your website.
- Invite comments on blogs and respond to them as appropriate.
- Find and connect with social influencers.
When Knowing DIY SEO Tactics Isn’t Enough
As you’ve probably already guessed by now, SEO is a complex and demanding job. It requires specialized knowledge. You might be able to get by with DIY methods for a while, but as your business grows, doing it yourself will become less and less practical. The next time you update your budget, consider making room for an SEO consultant. In the meantime, use the above DIY SEO tactics to get the ball rolling.